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Job ID: PDSFMarketing

Job Title: Marketing and Event Coordinator 


Position Summary:

The Marketing Coordinator plans, organizes, directs and develops marketing and patient outreach to achieve short range and long-range business development objectives. This individual is responsible for managing communications, media, and advertising to effectively and positively represent the practice and its services to patients, referral partners, employees and the community.

This is a full time position with some evenings and weekends as needed. This position will be mobile at least 75% of the time and in office based the remainder. This is not a remote position.

Potential Monthly Bonus based on performance.



  • Create, prepare, and develop marketing plans, sales strategies, and action plans for identified targets of opportunity.

  • Creates new business opportunities through partner relationship programs.

  • Understands goals and benchmarks as set by the Practice and develops specific plans to meet them.

  • Maintains a thorough understanding of each department functions and services in order to promote specific objectives.

  • Manages and updates the practice's website and different social media platforms.

  • Must always represent the practice in a professional, pleasant, and cooperative manner.

  • Maintain regular attendance and adhere to assigned work schedule and office policies.

  • Must be able to comfortably and efficiently handle multiple deadlines and task assignments.

  • Must be able to work both independently and cooperatively in team settings.

  • Initiates, leads, and directs new business proposals and efforts to carry through.

  • Always maintain the highest level of confidentiality to HIPAA standards.

  • Adhere to strict safety guidelines and procedures to OSHA and office standards.

  • Daily travel, by car within Maryland, West Virginia and Virginia. Must have drivers license and  reliable vehicle.

  • Plan and attend team building events, patient events and community marketing and social events.

  • Other duties and tasks, as assigned periodically.



  • Organized, motivated, committed, and self-directed.

  • Is emotionally and mentally mature, able to engender trust, and always ready to listen.

  • Increases knowledge and skills through self-study and by attending courses and seminars.

  • Has a desire and ability to work well with the public.

  • Must be detail oriented in order to maintain good financial practices, account balances, and financial reporting. Must be able to create and work with Excel spreadsheets and office 365.

  • Must be flexible and understand that job duties may change from time to time and that this individual may be asked to assist in other areas of the office.

  • Must excel in forward thinking in order to anticipate the needs of the doctor as well as challenges for the practice as a whole.

  • Must demonstrate active listening by giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Must demonstrate good reading comprehension by understanding written sentences and paragraphs in work-related documents.

  • Must demonstrate excellent communication skills by talking to others to convey information effectively.

  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).


  • Bachelor's degree in marketing. Comparable experience may be considered to substitute for all or part of the required education at management's sole discretion.

  • At least two years of experience in marketing coordination. In the areas of online and digital marketing as well as in person marketing.

Responsibilities:  Develop and execute marketing campaigns to drive customer engagement and sales. - Create and optimize  plans for various marketing initiatives. - Conduct market research to identify trends, customer preferences, and competitive landscape. - Assist in the planning and execution of print advertising campaigns. Manage social media platforms and increase business reviews on platforms such as Google. Respond to reviews in a professional manner while maintaining HIPAA regulations. - Collaborate with the dental management team to develop marketing materials and support sales initiatives. - Utilize Google Analytics and other tools to track and analyze marketing performance. - Support product management by providing market insights and feedback. - Assist in the implementation of performance marketing strategies to increase brand visibility and drive conversions. - Coordinate advertising efforts across various channels. Including in person office visits to increase referrals from surrounding dental practices.

Experience:Proven experience in marketing, including campaign development and execution. - Strong research skills with the ability to analyze data and identify trends. - Familiarity with print advertising processes and best practices. - Knowledge of sales principles and ability to collaborate effectively with teams. - Experience working with Google and social media platforms. - Understanding of product management concepts and ability to provide valuable insights. - Familiarity with performance marketing strategies, including SEO, SEM, and social media ad. Advertising. - Excellent communication skills, both written and verbal.

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.


Contact: HR,



STE #102,



Posting Date: September 28, 2023

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